Willamette University wanted to promote their well-respected MBA program in a series of print ads, targeting ambitious Pacific Northwesterners who wanted to take their careers to the next level. Developing the theme of “Ambition Welcome” with a uniquely PNW look-and-feel, we invited self-starters to envision themselves in the program and imagine where an MBA might take them. Willamette MBA liked the campaign creative so much that they ended up implementing some of the campaign’s language and visuals into their website and digital advertising.
Print Ads:
Willamette MBA Website:
Facebook Ads:
Digital Ads:
