Launching a new cosmetics line in a recession is no easy feat. But that’s just what the gang over at wet n wild beauty benefits did. Desiring a natural cosmetics line in the vein of Neutrogena, parent company Markwins hired me and some other creatives to assist in launching this new brand online. From building their website from the ground up to online promotions to blogger outreach, social media pages, and online banners, this extensive effort helped this new brand to gain major impressions within the online beauty space.
Note: there are multiple pages of creative for this project, so just click the image or the gray circles underneath it to see more.