To launch their new show “Dr. Steve-O” featuring the outspoken Jackass star, USA Network hired us to create a fun and engaging website designed for the 18-24 year old demographic. The show focused on Steve-O transforming a group of wussies into true dudes, with the cajones to match. Capitalizing off the subject matter, visitors to the page would arrive in the interactive waiting room where they would be greeted by Dr. Steve-O and his sexy nurse Trishelle. The user would then click around the room to trigger various actions.

This dynamic website also included a super cool game called “Skate Asylum” where users would select their wuss and then, skateboard around a variety of obstacles as that character. The site also made it easy for users to view high scores and challenge their friends to a game directly using a custom form and email template.

Additionally, the site included profiles of the wusses featured on the TV show and gave users the chance to leave their friends a personalized voicemail from Steve-O.